What Is Growth Marketing and Why Most Decks Get It Wrong
What growth marketing actually means, why most pitch decks misuse the term, and the AARRR framework that drives compounding growth.
Journal · Business narrative writing
7 articles in Business narrative writing.
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How to Get on a Podcast as a Guest: Founder's Playbook
Getting booked on a podcast as a guest is a pitch problem. Hosts care about topic fit, not follower count. This field guide covers the pitch, the media kit, and what to do after the recording drops.
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AI Marketing Examples That Actually Changed the Brief
Desk 3 reviewed the AI marketing campaigns making rounds in 2026. Three are worth your slide. The rest are operational infrastructure formatted as strategy.
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What Is AI Marketing Automation? A Founder's Field Guide
The field guide to AI marketing automation for founders: definitions, tools, what VCs examine, where the tech fails, and how to write about it in your pitch deck.
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What Is GEO and Why Your Pitch Has a New Gatekeeper
GEO is writing content AI engines cite. ChatGPT now reaches 800 million weekly users. Founders who write editorial-quality narratives get named. Those who write bullets get ignored.
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Striking Distance Keywords: Edit the Prose, Not the Meta
Most striking distance keyword guides fix the meta description. Desk 3 fixes the lede first, with two before/after rewrites and a prioritization framework.
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What an Objective Summary Actually Does in Your Deck
Most founders write a summary that lists what comes next. A real objective summary delivers the verdict before the reader asks for it. Here is the distinction that closes deals.
