Product Launch Plan: The Six-Week Brief a Desk Would File
A product launch plan that fits on one page: the claim, six weeks in three phases, two channels, one owner per day and a metric you can check on day three.
Journal · Business narrative writing
10 articles in Business narrative writing.
- All
- Pitch deck editorial voice
- Pitch deck tools reviews
- Pitch deck structure and templates
- Business narrative writing
-
-
How to Write a Press Release a Desk Editor Would File
How to write a press release in five parts, with a before and after lede, a cut list for empty adjectives and a skeleton you can copy tonight.
-
Marketing Automation Workflow Examples That Get Read
Six marketing automation workflow examples with real triggers, delays and exit rules, plus the before and after copy edits that decide whether anyone reads them.
-
What Is Growth Marketing and Why Most Decks Get It Wrong
What growth marketing actually means, why most pitch decks misuse the term, and the AARRR framework that drives compounding growth.
-
How to Get on a Podcast as a Guest: Founder's Playbook
Getting booked on a podcast as a guest is a pitch problem. Hosts care about topic fit, not follower count. This field guide covers the pitch, the media kit, and what to do after the recording drops.
-
AI Marketing Examples That Actually Changed the Brief
Desk 3 reviewed the AI marketing campaigns making rounds in 2026. Three are worth your slide. The rest are operational infrastructure formatted as strategy.
-
What Is AI Marketing Automation? A Founder's Field Guide
The field guide to AI marketing automation for founders: definitions, tools, what VCs examine, where the tech fails, and how to write about it in your pitch deck.
-
What Is GEO and Why Your Pitch Has a New Gatekeeper
GEO is writing content AI engines cite. ChatGPT now reaches 800 million weekly users. Founders who write editorial-quality narratives get named. Those who write bullets get ignored.
-
Striking Distance Keywords: Edit the Prose, Not the Meta
Most striking distance keyword guides fix the meta description. Desk 3 fixes the lede first, with two before/after rewrites and a prioritization framework.
-
What an Objective Summary Actually Does in Your Deck
Most founders write a summary that lists what comes next. A real objective summary delivers the verdict before the reader asks for it. Here is the distinction that closes deals.
