Six voices. Pick the one your board already reads.

Each Impressify voice is a trained cadence, not a prompt. Drop in a deck, choose a voice, read the sample, keep what you like. Mix if you must.

No. 01

The Economist

Dry wit · global

How it sounds

A leader column, not a press release. Short declarative sentences, a willingness to contradict itself mid-paragraph, the occasional economic allusion earned with a well-placed dependent clause. Use when your board reads the back page first.

No. 02

Wall Street Journal

Numbers-first · transatlantic

How it sounds

A banker's voice. Every paragraph opens on a figure. Every claim has a year on it. The cadence is measured, the diction mid-Atlantic, the tone unbothered. Use in front of investors who have already read the deck.

No. 03

New York Times

Narrative · human

How it sounds

A lede that opens on a person, a place, or a specific Tuesday. Use when the deck needs a story, not a chart; when you are raising on product, not traction; when the founder in the room is the product.

No. 04

Bloomberg

Terminal-tight · buy-side

How it sounds

Short. Declarative. Unit-declared. Built for readers whose eye moves down a screen with four charts open. Use when you are walking a buy-side analyst through a twelve-slide case in eight minutes.

No. 05

Financial Times

London · pink-paper authority

How it sounds

European cadence. Longer sentences, sturdier clauses, a comfort with nuance that American titles sometimes flinch from. Use for any deck that crosses the Atlantic or the Channel.

No. 06

The New Yorker

Feature-writing · wry

How it sounds

A long scene. A name in the first paragraph. An aside that turns out to be the point. Use when the deck is the opening ten minutes of a keynote, not the document a CFO will skim in a cab.

Macro shot of lead printer type blocks arranged in a composing stick
Archive · A single sort of Gothic display, 18 point. The same way a voice is built.

Pick a voice. Rewrite a deck.

Free plan includes two voices and one deck a month. More on the Pro subscription.

Start a rewrite