Summary

This AI press release generator turns a company name, the one fact that matters, and a single spokesperson quote into a structured draft: headline, AP-style dateline, lede, quote paragraph, and a flagged boilerplate placeholder. It scores the result against Muck Rack's State of Journalism 2026 research, including the 400-word threshold 73% of journalists prefer, and flags headlines that run past the four-second scan window. Free, runs entirely in the browser, no signup.

Free tool

The AI Press Release Generator With a Copy Desk's Ear

Type in the company, the one fact that matters, and a line for your spokesperson's quote. Out comes a wire-ready draft in AP structure, scored against what journalists actually read.

Draft your release

AI Press Release Generator

Fill in the company, the announcement type, and one line for the quote. The draft below rewrites itself as you type, then gets scored against the length benchmarks journalists say they actually prefer.


    
  





      
      
    

  



    

    
How this works

    
What the desk checks before it counts as filed

    
  

    

      

            
            
Front-loaded, not buried

            
Wire structure puts the news first: who, what, when, where, why, inside the first two sentences. Everything after that is context a reporter can cut without losing the story.

          

            
            
One quote, one idea

            
The generator asks for a single sentence, not a paragraph of spokesperson enthusiasm. A quote that says one thing gets used. A quote that says four things gets trimmed by the reporter, or ignored entirely.

          

            
            
Scored against the 400-word line

            
73% of journalists say they prefer releases under 400 words, according to Muck Rack's State of Journalism 2026 report. The draft counts its own words and tells you exactly where it lands.

          

    

  



    

      

        
Same desk, harder deadline

        
This is the same edit we run on decks

        
Desk 3 reads pitch decks the way wire editors read copy: cut the passive voice, find the lede, kill the adjective that isn't doing anything. A press release is the same exercise on a harder deadline. Reporters give a new release about four seconds before deciding whether to open it, and that window does not forgive a buried lede.

        
  • Inverted pyramid: the news first, the context after
  • One quote, capped at one idea, attributed properly
  • Boilerplate flagged in brackets, never invented for you

        
      

      

        A stack of press proofs, one stamped FILED in red ink, on an editorial desk
      

    

  



    

    
    
Common questions

    
  

    

      

            Is this actually AI, or a template?
            
Client-side logic, not a hosted model. The generator assembles your inputs into an AP-structured draft using rules a copy desk would apply: front-load the news, cap the quote at one idea, flag the boilerplate instead of inventing it. Nothing about your company is guessed.

          

            Where do the length and timing numbers come from?
            
The 400-word threshold and the 73% figure are from Muck Rack's State of Journalism 2026 report. The four-second scan estimate comes from the same body of industry research on how reporters triage pitches. We name the source. We don't invent the stat.

          

            Can I actually send this to a journalist?
            
Treat it as a structured first draft, not a final wire submission. Fill in the bracketed boilerplate and the contact line yourself, then have someone who isn't the founder read it once before it goes out. Same rule we'd give you for a deck.

          

            Does it store what I type?
            
No. The draft is built in your browser and stays there. The only network call is an anonymous, IP-free ping that logs a tool run for our own usage stats. Refresh the page and the text is gone.

          

            What's the difference between the two voices?
            
Wire-service reads like AP copy: flat, factual, "today announced." Feature-lede opens closer to how a business desk frames a Tuesday filing. Neither is more correct. Trade outlets tend to respond better to feature-lede; wire services want wire style.

          

            Why does it flag my headline?
            
Because reporters decide whether to open a release in about four seconds, and a headline running past 10 to 12 words rarely survives that window intact. The generator counts headline words and tells you when you're over.

          

            Is it free?
            
Yes. No account, no email gate, no signup wall between you and the draft.

          

            What if my announcement doesn't fit the five categories?
            
Pick whichever is closest. The structure, dateline, lede, quote, context, boilerplate, holds regardless of category. Rewrite the 'one fact that matters' field until it matches your real news.

          

    

  



    

      
      
Want an editor, not just a template?

      
Impressify's desk edits pitch decks and founder communications line by line: the lede, the structure, the parts that don't survive a VC's first three minutes. A generator gets you a draft. An edit gets you a release that reads like it was filed, not assembled.

      

        See how Impressify edits
        
      

    

  

        
      

    

    
    
 
 
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